Stop losing deals you should be winning.

Bad leads. Slow deals. Objections you didn't see coming.

That's not a sales problem. You're selling to the wrong people.

Most founders never stop to define exactly who their product is actually for. So they pitch everyone, convert few, and wonder why the funnel's broken.

HubSpot for Startups built a free tool that fixes the root cause in 2 minutes. Paste your URL, answer a few quick questions, and get a clear profile of your best-fit customer.

Build Your Free ICP.

Week 2 arrives with more question marks than anyone wants on a Friday. Brock Bowers, Kyler Murray, Ladd McConkey, Zay Flowers and Brian Thomas Jr. all carry real Sunday uncertainty, and that's on top of a waiver run that followed the highest-scoring opening week since 2012. Teams averaged 24.7 points in Week 1 and scored on a higher share of drives than at any point since per-drive tracking began, which means almost nobody's roster looks the way it did on draft day.

Final practice reports land this afternoon. If a Sunday inactive wrecks a lineup, you still have two late pivots: Colts at Chiefs on Sunday night and Giants at Rams on Monday.

NFL Injury Report, Week 2: Latest news updates, fantasy football analysis
Ben Zwelman, Yahoo Sports, September 17
McConkey missed Wednesday's practice and his Week 2 status is up in the air, while Bowers has a real shot to return.

Week 2 Fantasy Football Injury Report: A.J. Brown, Zay Flowers, Ladd McConkey And More
Bryan Toporek, Forbes, September 15
Brown lands on injured reserve for four to six weeks, McConkey is day-to-day with ribs, and Flowers aggravated a hamstring.

Colts vs. Chiefs Fantasy Football Worksheet, Week 2
Rich Hribar, Sharp Football Analysis, September 17
Sunday night's matchup broken down player by player, with the usage and efficiency splits that decide who is actually startable. I highly recommend Hribar’s previews.

The Everything Report: 2026 Fantasy Football Week 2
Ryan Heath and Graham Barfield, Fantasy Points, September 16
Every snap, route and target from the Week 1 slate, turned into what it actually means for your Week 2 lineup.

The Primer: Week 2 Edition
Derek Brown, FantasyPros, September 17
A game-by-game walk through every Week 2 matchup, with the target shares and coverage splits behind each start-or-sit call.

Mailbag for September 17, 2026
Luke Wilson, Fantasy Index, September 17
Fringe roster holds after a week of results and injuries, plus whether now is the time to swing big on Bhayshul Tuten.

Fantasy Football Week 2 Start/Sit Advice: Sleepers & Duds
FantasyPros, September 17
D'Andre Swift goes from the best matchup on the board to one of his worst, and Dalton Schultz draws a five-star spot.

2026 Fantasy Football Week 2 Start 'Em, Sit 'Em: Lineup Advice
Ric Avery, Fantasy Six Pack, September 17
Jeremiyah Love's timeshare with Allgeier and a tough Seattle draw make him risky, while Matthew Golden is worth the breakout swing.

2026 NFL fantasy football waiver wire, Week 2: WR Jalen Coker, RB Kaelon Black among top targets
Matt Okada, NFL.com, September 15
Coker and Black lead fifteen ranked targets, with Michael Mayer the most contested add after the Bowers procedure and his new contract.

Week 2 Kicker Streamers, Starters, and Rankings
Nick Mariano, RotoBaller, September 15
Week 2 kicker tiers, streamers and waiver adds, with the starts and the avoids sorted out by matchup.

Week 2 NFL Survivor Picks Strategy & Advice (2026)
PoolGenius, rolling page, popularity projections dated September 15
Tampa Bay and San Francisco lead the board, and San Francisco stays plus-EV even at more than thirty percent expected popularity.

Survivor pool strategy: The top teams to take in Week 2
Mackenzie Kraemer, ESPN, September 17
The game theory changes with pool size, and the trickier call this week is how to handle the 49ers in bigger contests.

Early NFL Survivor Picks & Strategy: Who to Target in Week 2
Geoff Clark, Covers, September 16
San Francisco over Miami is the cleanest early look, with a note on why road favorites get avoided regardless of price.

NFL Week 2 Predictions & Picks: Best Bets Cheat Sheet
Julian Edlow, DraftKings Network, September 16
The largest favorite on the board lost outright in Week 1, so here is how Week 2 gets approached differently.

NFL Player Prop Odds & Picks: Lines & Best Bets
Josh Shepardson and Curtis Hirsch, Sharp Football Analysis, updated through the week
Prop odds compared across five sportsbooks, then the week's best bets from two handicappers who price the market themselves.

NFL Week 2 Survivor Pool Picks
PoolGenius, from TeamRankings
Customized survivor picks built for your pool's exact rules, including strikes, multi-pick weeks and both big-money national contests.

Week 2 Fantasy Football Rankings
Draft Sharks, updated through Friday
Week 2 rankings refreshed through the final practice reports, built for the lineup calls that are still genuinely close.

Matchup Notes is a curation newsletter. I link to the people doing the work, so go read them, subscribe to them, and tell them I sent you.

If you or someone you know has a gambling problem, call 1-800-GAMBLER. Nothing here is betting advice.